MSC to enter the ultra-luxury cruise segment
During the week, MSC cruises announced they will be entering the ultra-luxury cruise segment after signing a memorandum of agreement (MOA) for the construction of four ultra-luxury cruise ships for a total value in excess of EUR 2 billion.
The ships, the first of which will be delivered in Spring 2023, will have a gross tonnage of approximately 64,000 GT and will feature 500 cabins. The remaining three ships will come into service one per year over the following three years.
The ships will feature, amongst other, the best and latest environmental technology and other cutting-edge maritime solutions at sea. They will also showcase highly-innovative design as well as introduce ground-breaking options for guest comfort and relaxation.
It is off the back of the great success of our ship-within-a-ship luxury concept that our guests asked us to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club. These ships will be able to offer unique itineraries, thanks to their size, and the guest services will be taken to another level, including our personalised MSC Yacht Club butler service, available 24/7.
I am especially pleased to be able to further extend our partnership with Fincantieri through this new order. The award-winning Seaside and Seaside-Evo class have already been recognised as ground-breaking and innovative designs. We are now introducing another new class, which will establish a new standard of ultra-luxury at sea with ships that will showcase the quality and highest standards that are associated with Made in Italy. – Pierfrancesco Vago, MSC Cruises’ Executive Chairman
Giuseppe Bono, CEO of Fincantieri, stated: “It is with pride that two great brands – an Italian one and one with a strong Italian DNA -, well-known all over the world, today announce an important construction program. We are extremely satisfied that, to launch a new class of ships in the luxury segment, MSC Cruises has recognized that our design will help them create a new generation of ships that will be cutting edge both in terms of safety and technological content, and with particular attention paid to passenger comfort. With this project Fincantieri can count on 53 cruise ships in its order book, confirming its position as absolute market leader”.
All five ships will feature MSC Cruises’ existing ship-in-ship luxury concept, the award-winning next-generation MSC Yacht Club www.msccruises.co.uk/en-gb/Discover-MSC/MSC-Yacht-Club
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